Nokia Vice President Marco: We Did not Bet on Microsoft WP8

Before the starting of the year’s most important conference in New York, it rained cats and dogs, but the heavy rain still did not withstand the media reporters all over the world. On Sept. 5 Nokia officially released two PureView technology supported Windows Phone 8 handsets. Prior to this conference, Reuters said Nokia’s fate would be decided by these two new phones. We can also see that Nokia is trying to resurrecting the champ with PureView technology from the whole conference. Marco Argenti, senior vice president of Nokia, he told digital reporter that Nokia did not completely bet on Windows Phone 8, and five business was still in continuous development .

                                                          

Windows Phone 8 is expected to go into general release with the Windows 8 operating system this fall, WP8 is designed to run on next-generation phones that have multi-core processors, new graphics engines, higher screen resolutions, microSD storage, and near field communication radios (for mobile wallet functions).

To outsiders, Nokia has been completely betting on windows phone platform, Symbian platform transfer, Qt abandon, Vertu sale. But it seems that the truth is not like what we can see, at least here in the eyes of Nokia’s senior vice president Marco Nokia, Nokia also has other businesses. Macro presents that Lumia, Asha, Nokia Location Map, Nokia Siemens and handset fundamental patents are five pillars of Nokia's smartphones markets.

                                                          

For Nokia, it indeed does not entirely bet on Microsoft's Windows Phone system. But whether the future will focus on the Windows Phone platform, Macro does not give an exact response for the moment.

Marco is in charge of the application development part of Nokia so as to have a deep understanding about the entire ecological environment of Nokia Software. Marco told reporters that due to the deep collaboration of Nokia and Microsoft, Nokia developers would have more benefits. For example, they would have privilege to get access to the newest SDK. Marco pointed to Lumia 920 which was in his hand and said “we have joined Nokia recommendation features in stores, thus more applications will be uploaded to Nokia pages.”

                                                    

According to the recent statistics, the number of software in Windows Phone platform has more than 10 million, and is still in fast growth. For Nokia, though Windows Phone is not completely betting, it must not cause any lost. After conference Nokia shares have crashed 10%, showing that the confidence in the market for this product is not that enough. Next month will be a new test for Nokia, the release speed and prices will also affect the future trend of Nokia, and the talkative Marco will also have to go all out.

When asking Marco what is the biggest challenge in Nokia? Marco said it was innovation. Yes, for users, the diversified competition is a sign of a thriving industry, and innovation is the fundamental driving force of all companies that always occupy the leading position in the world.