According to media reports, the Tablet market is an exciting emerging space for both suppliers and consumers, and well-known companies such as Apple, Amazon and Google have also entered the market, customers have more Tablet choices than ever before.
The Industry-wide pricing range is from low (for example, Kindle Fire) to expensive Apple iPad. Looking ahead, the tablet will have many important changes, and Tablet PC manufacturers are seeking for the chance of success adapting to the times. Forecasting consumers’ needs to secure strong profits, in such a rapidly evolving market, the successes of the past is not an indicator of future performance.
1. Big screen or small screen
In the field of tablet computers, there has been an ongoing debate about whether large screen or small screen is more valuable for development. Amazon and Google clearly agree that the small screen is more profitable. Apple prefers to large-screen, which once again has made the right choice for so far the top selling devices all use large screen.
Tablet PC should be highly moveable, which is suitable for carrying, for example participate in a business conference or go to seaside holiday. When users go out for business, Tablet users hope connect to Internet without Wifi limitation. For many people, 4G LTE network is the most ideal Network, 3G is a good selection, but 4G is better. After all, it represents future development.
3. Powerful operating system
Microsoft released Surface Tablet PC is very sensible, which will run on the Windows 8 not Windows Phone system because Windows 8 will provide a comprehensive and powerful operating system for Tablet PC, which will stimulate more consumer demands and cause other Tablet manufacturers to follow suit.
4. Near-field communication technology
Near-field communication technology (NFC) is now becoming an important characteristic of smartphone market. It will change the consumer’s payment modes though paying application programs. In addition, NFC also will increase data transfer speed and perform other wireless technology tasks.
5. Smartphone using rate
The smartphone using rate has always been the key indicator deciding the success of Tablet PC. If a customer purchases a smartphone from a company, he may also buy flat computer from the same company. This is why iPad can be successful but PlayBook can not, this is why Galaxy Tab 10.1 can be so successful. Most successful Tablet computer manufacturers seem to be most successful smartphone manufacturers.
6. Variety selections
As Apple and Samsung have proved that consumers want choice various functions and prices. They were hoping to buy a high-end device at high price and to buy low-end model at a much lower price. If your company provides products which are in a narrow range of prices, it will be troublesome.
7. Pricing
7. Pricing
For the Tablet PC besides “iPad”, pricing has almost become the deciding key factor of products’ success. That is why the retail price of Kindle Fire is 199 dollars, Google Nexus 7‘s prices is 199 dollars or 249 dollars according to different capacity. Any Tablet computer manufacturers who want to complete with Apple will be difficult to succeed for the reason that they hardly has the same price and profit no matter what features they provide.
8. Correct company
Unfortunately, the product's success of Tablet market also depends on its "descent". In other words, the "brand" needs a good reputation and reliability, common manufactures feel hard to sale out their flat products, which is the reason why Amazon, Apple, and Samsung are successful, but Vizio and RIM are not.
9. Design
Design is also very important in the Tablet market, for customers want to purchase devices which have great appearance and experience, and an awkward or inappropriate design will soon be forgotten by the market. Users want to have a gorgeous and powerful tablet PC that can show to their friends. All Tablet PC manufacturers must keep in mind that they need to have their own design models.
10. HD screen
iPad and Nexus 7 are equipped with high resolution screens, obviously if tablet computers want to be successful, they must need a high quality screen. For hardware manufacturers, the problem is HD monitor costs very expensive, thus pushing up prices and reducing profits.
